We define a “Strategic alliance”, as two companies coming together to form a mutually beneficial relationship that helps drive growth and incremental revenue for both sides.
Examples include, among others:
(i) leveraging another company’s distribution & reach to build new customers,
(ii) gaining added placement and driving sales through the right co-promotion, or
(iii) sharing capabilities to optimize current product offerings.
Seltzer Licensing Group conducts an assessment of your goals, develops a plan that uses strategic alliances to achieve those goals and identifies the best partners and paths for executing that plan.