Scotts MiracleGro is now a Top 150 Global Licensor!

Apr 14, 2017

5 years after the inception of their licensing program, we at Seltzer Licensing Group are proud to announce that The Scotts Miracle-Gro company is now a Top 150 Global Licensor with nearly $100 Million in sales of licensed products. Now boasting 12 licensing partners, the Scotts Miracle-Gro program continues to succeed at national retailers such as Home Depot, Walmart, Meijer’s and Tractor Supply.

Here is the excerpt as published on the License Magazine's Annual Top 150 Global Licensor List:
Key properties include Scotts Lawn & Garden and Miracle-Gro, which are licensed into a range of categories including garden hoses, plant support, plant tools, garden care, power tools and garden gloves. Top retailers are Home Depot, Walmart, Meijer’s Target, Tractor Supply, ACE Hardware, Menards and Meyer. The brands’ licensing agent, Seltzer Licensing, expects aggressive growth for Scotts Miracle-Gro in 2017. Home Depot most recently switched over its entire soaker hose business to Miracle-Gro-branded products and will be creating a dedicated brand block of licensed product for both Scotts and Miracle-Gro within its watering aisle. New licensed partners in the gardening space will also launch in 2017.