YPN Blog: My First Licensing Expo

Oct 31, 2016

There is one rite of passage any licensing professional must make: attending the annual LIMA Licensing Expo in Las Vegas. Relatively new to the industry, I made my first trip to the massive show this past June and came away with three very important takeaways for any Licensing Expo “Rookie”.

Brand Licensing: Finding "The One"

Aug 22, 2016

The inherent risks of brand licensing will always exist and while you cannot eliminate them entirely, doing the proper due diligence upfront can certainly help alleviate them considerably and lead to a long and fruitful “marriage.”