As a Market Research Analyst, Irene Wu is responsible for supporting the strategic research projects for our client’s brands. This includes competitive research, market trend analysis, as well as brand analysis. Another key component in her role is managing, collecting and summarizing royalties for our clients.

Prior to working for Seltzer Licensing Group, Irene’s professional background was mostly in the sports industry. She has worked for sports organizations such as the National Women’s Hockey League (NWHL), Formula Drift (FD), and Fédération Internationale du Sport Universitaire (FISU) on the Operations and Marketing departments of each organization. While in college, she had the chance of working with Instagram and the New York Jets for various marketing projects. In the latter half of her time at NYU, she found a passion for Sports Law, which encouraged her to pursue a career within the licensing industry.

Irene Wu is a graduate from New York University’s Tisch Institute for Sports Management, Media, and Business where she received her bachelor’s degree in Sports Management. She concentrated in Sports Event Management as well as Sports Law.