[NEW YORK, May 19, 2017] – The Little Gym International, the world’s premiere experiential learning and physical development brand for kids, has engaged New York based Seltzer Licensing Group, to help extend its brand into core adjacent product categories at retail.
Seltzer Licensing Group will work closely with The Little Gym to identify and secure new licensing partners who share the same core values of creating opportunities for children to try new things and build self-confidence, all with a grin that stretches from ear-to-ear.
“With more than 300 locations worldwide, The Little Gym takes our responsibility of providing a space and opportunities to help nurture the development of children, ages fours month to twelve years, very seriously,” says Alex Bingham, Senior Vice President & Chief Operating Officer for The Little Gym International. “By licensing into new products and categories, we can provide access to our programs to more families around the world. We are confident Seltzer Licensing Group is the right partner to help us execute on this important and meaningful strategic vision.”
“The Little Gym is a very powerful brand that is trusted by so many families and their children. Earning this level of trust is no easy task and it is a clear testament to their core values. We at Seltzer are honored that they would in turn trust us to help extend their brand to help further these values,” says Ricky Yoselevitz, Vice President of Brand Strategy & Business Development Seltzer Licensing Group.
This brand will be on display at the International Licensing Expo (www.licensingexpo.com) in Las Vegas May 23-25, 2017. Stop by the Seltzer Licensing Group booth at Booth #J-69.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com, is a full service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents, among others, The Scotts Miracle-Gro Company, Del Monte, Prestige Brands, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike and Suave). Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers, and global hospitality companies.
About The Little Gym
The Little Gym is an internationally recognized program that helps children build the developmental skills and confidence needed at each stage of childhood. The very first location was established in 1976 by Robin Wes, an innovative educator with a genuine love for children. The Little Gym International, Inc., headquartered in Scottsdale, Ariz., was formed in 1992 to franchise The Little Gym concept. Today, The Little Gym International has over 300 locations in 30 countries. For more information, visit The Little Gym at www.TheLittleGym.com.