For this last installment of our ten-part Licensing Basics video series, Seltzer Licensing Group President Stu Seltzer who also teaches the Basics of Licensing class at NYU, talks about some of the legal aspects in a brand licensing agreement.
For this 9th installment of our ten-part Licensing Basics video series, Seltzer Licensing Group President Stu Seltzer talks about retail trends in brand licensing.
In this 8th installment of our ten-part Licensing Basics video series, Seltzer Licensing Group president Stu Seltzer discusses brand style guides and their role in the brand licensing program.
For the 7th installment of our ten-part Licensing Basics video series, Seltzer Licensing Group president Stu Seltzer, who also teaches the Basics of Licensing undergraduate class at New York University (NYU), gives an overview of the key numbers involved with brand licensing deals.
In this 4th installment part of our ten-part Licensing Basics video series, Seltzer Licensing Group President Stu Seltzer discusses how licensing-in a brand can enhance your product's credibility.
Seltzer Licensing Group president Stu Seltzer discusses the benefits of licensing-in a brand, as to how licensing in a brand can achieve company sales goals and objectives.
Licensing Basics Series: Seltzer Licensing Group president Stu Seltzer talks about the power of brands, and when and why companies and manufacturers should consider licensing-in a brand for their products.
Licensing Basics Series: Seltzer Licensing Group president Stu Seltzer discusses some benefits of licensing out your company's brand, particularly on brand awareness.
Licensing Basics Series: Seltzer Licensing Group president Stu Seltzer talks about why companies should consider licensing out their brands.
Licensing Basics Series: Seltzer Licensing Group president Stu Seltzer talks about the basics of licensing - a Licensing 101.
