[NEW YORK, September 13, 2017] – American Greetings Entertainment, the intellectual property and outbound licensing division of American Greetings, has engaged New York based Seltzer Licensing Group to expand the iconic Care Bears™ brand in the food, beverage and health & beauty aid categories. Seltzer Licensing Group will continue to drive the brand message around caring and sharing in these categories where there is a strong emotional affinity with the Care Bears’ multi-generational fan base at grocery, drug, and mass retailers.
Seltzer Licensing Group will work closely with the American Greetings Entertainment licensing team to identify new opportunities in the food, beverage and HBA categories, building on an already successful program that focuses on bringing color, caring and fun, to products such as baked goods, snacks, and frozen novelty items. Anniversary successes in 2017 include a collaboration with Sprinkles Cupcakes, which saw the boutique bakery top their cupcakes with a Care Bear-decorated fondant.
“Millennial moms who grew up with the Care Bears love and trust the brand, kids are all about the collectability of the toys and young adult hipsters can’t get enough of our Care Bears lifestyle products,” says Janice Ross, Business Development and Head of Global Licensing, “And with the expertise of Seltzer Licensing Group, we look forward to continuing the momentum in the food and beverage arena.”
“Having just celebrated the 35th anniversary, Care Bears continues to delight fans of all ages with new product offerings. There are very few brands that reach both parents and children alike, and Care Bears has established itself as a timeless, evergreen brand,” says Stu Seltzer, President and Founder, Seltzer Licensing Group. “We at Seltzer Licensing Group are excited and honored to be working with such an iconic brand.”
About Seltzer Licensing Group
Seltzer Licensing Group, www.seltzerlicensing.com, is a full service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents, among others, The Scotts Miracle-Gro Company, Del Monte, Prestige Brands, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike and Suave). Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers, and global hospitality companies.
About Care Bears
First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. Today, fans of all ages around the world are falling in love with these huggable bears who help kids have fun while sharing and caring. They enjoy a robust portfolio of thousands of Care Bears licensed products at retailers globally. The Care Bears are no strangers to television screens. They first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They also had their own television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a new Netflix original series, launched in fall 2015, and continues to delight fans around the world. The brand also has a robust social media following, with a portfolio of popular mobile apps and more than 28 million views of new and classic videos on YouTube. The wholesome messages of caring and sharing resonate with parents who are familiar with the brand and feel comfortable introducing Care Bears to their own children.
Care Bears: www.CareBears.com
About American Greetings Entertainment
American Greetings Entertainment is the intellectual property, entertainment and outbound licensing division of American Greetings. It was built upon the successful re-launch of Care Bears™ and other iconic entertainment brands for kids, including Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™ and its newest IP Buddy Thunderstruck™. American Greetings Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.