The Business of Brand Licensing


At its most basic, Brand Licensing is a contractual relationship between a brand owner (Licensor), and a manufacturer or retailer (Licensee) who develops and distributes a product or service under the brand name in exchange for a fee.

We believe, when done right, it is a strategic alliance between two companies who come together and share in the risk, share the control and ultimately share in the rewards.


When done well, Brand Licensing mutually benefits both the Licensor and Licensee. Beyond royalty revenue, it leads to increased touch points, and brand awareness while driving sales of core product for the Licensor.

For Licensees it can open new retail opportunities, increase sell-in and most importantly sell-through. As we always like to say, the right brand can make a good product GREAT.

Global Services

As a Global Brand Licensing Agency and Consultancy, our goal is to help brand owners, manufacturers and retailers alike, simplify the ever-changing and increasingly competitive world of brand licensing with the following key processes that are too often overlooked: