NEW YORK, May 17, 2017 – The Seltzer Licensing Group, a global brand licensing agency and marketing consultancy, today announced the official launch of The Alchemy Method, a proprietary suite of services under its marketing consulting division that helps companies identify, optimize and leverage existing company assets to generate incremental revenue and spur growth.
“What is the value of my licensing program beyond royalty revenue? is just one of the key questions that these suite of services address”, say Stu Seltzer, president of Seltzer Licensing Group. “Our proprietary process and algorithm to measure the brand impression value has been utilized and relied upon by many Fortune 500 companies for the past few year”
The new service offering will be spearheaded by Ricky Yoselevitz, VP of Brand Strategy and Business Development and Chuck Africa, Director of Market Insights who bring a combined 20+ years of experience in marketing strategy, consumer insights and analytics.
“How can our brands enter a new territory or market or distribution channel?’ is another key question that we answer for our clients”, says Chuck Africa, Director of Market Insights. “As our industry evolves and the consumer marketplace becomes more competitive and complex, this Alchemy method will help clients find ways to continue driving revenue, value and growth”, Africa continued.
The four key services are as follows:
1. Brand Analytics and Valuation: Using a proprietary methodology, The Alchemy Method can quantify your brand, licensing or marketing program in reach or monetary $ value (beyond just retail sales and royalty revenue). The process encompasses all consumer touchpoints -- retail placement, POS, advertising, end-user use, social media presence, retail exteriors and other factors.
2. Brand Strategy Assessment & Development: This tool allows companies to evaluate the strength of their brand and, if necessary, refine and or reposition their brand to better fit the changing marketplace. The tools include an Initial Brand Strength Assessment, Brand Strategy Roadmap Creation and Visual Identity Development (creative services).
3. Market & Retail Entry Strategy: The Alchemy Method creates and then implements a market/retail entry roadmap for your brand to penetrate new markets or channels of distribution.
4. Forging Alliance: This Alchemy Method service develops a growth plan that utilizes strategic alliances as the marketing tool.
This new division will officially launch on May 23, 2017 at the International Licensing Expo (www.LicensingExpo.com) in Las Vegas. Please come visit us at booth #J-69.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com, is a full service strategic licensing agency and consulting firm founded in 1998 and based in New York City, focusing on revenue growth for its clients through licensing partnerships. Its licensing services include creation and implementation of licensing strategic plans, acquisition of licenses, evaluation of current licensing programs, and execution of licensing strategies. Seltzer Licensing Group also boasts its proprietary “Alchemy Method” – a suite of brand marketing consultancy services including marketing & retail entry strategies, brand assessment, and brand analytics & valuation. Seltzer Licensing Group currently represents the American Red Cross, Del-Monte, Scotts Miracle-Gro, Prestige Brands (Comet & Spic and Span) and Unilever (representing Good Humor, Popsicle, Breyers, Klondike, and Suave), among others. Other past and current clients include Fortune 500 manufacturers, national nonprofits, leading retailers, and global hospitality companies.