[NEW YORK, May 17, 2017] – Perio Inc., the manufacturer of category leading men and women’s shaving brands, Barbasol and Pure Silk, has engaged New York based, Seltzer Licensing Group, to help extend its iconic brands into new product categories at retail.
Seltzer Licensing Group will work closely with the Barbasol and Pure Silk teams to identify and secure new licensing partners across multiple categories including; men and women’s grooming, health & beauty, housewares, home decor and lifestyle, among others.
“These are incredibly powerful brands with a high degree of recognition and consumer loyalty in their respective categories. The kinds of brands you feel lucky to have an opportunity to represent for licensing. Barbasol in particular has such a rich history being nearly 100 years old and has become synonymous with all things shaving and men’s grooming. We are excited to help Perio build a successful licensing program,” says Ricky Yoselevitz, VP of Brand Strategy and Business Development at Seltzer Licensing.
The Barbasol and Pure Silk brands are both top brands in their categories. Both boast some impressive retail successes. Barbasol is the share leader, #1 advertiser, and #1 in brand loyalty in the men’s shaving cream category. Pure Silk similarly is the top advertiser in the women’s shave cream category and owns 3 of the top 10 shave cream items in unit sales.
“We’ve always known we have strong brands with the potential to extend beyond our core. The degree of consumer trust and loyalty in our brands makes them perfect candidates for brand extension. We are very confident with the Seltzer Licensing team’s high level of expertise and look forward to a successful partnership,” says John Price, President of Perio Inc.
These brands will be on display at the International Licensing Expo (www.licensingexpo.com) in Las Vegas May 23-25, 2017 at Seltzer Licensing Group's booth - visit at booth #J-69.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com, is a full service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents, among others, The Scotts Miracle-Gro Company, Del Monte, Prestige Brands, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike and Suave). Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers, and global hospitality companies.
About Perio Inc.
Perio is the parent company of the category-leading shave cream brands, Barbasol and Pure Silk. Barbasol & Pure Silk products are available at retailers nationwide. Perio is headquartered in Dublin, OH.Back