As CEO and founder of Seltzer Licensing Group, Stu is responsible for overseeing all business development ventures as well as maintaining meaningful and productive relationships with clients. He manages key deliverables and guides potential clients toward making the best decision for their brands moving forward.
A specialist in brand licensing, partnership marketing, and strategic alliances, Stu is an expert in analyzing, crafting, and securing partners for clients such as Unilever, Safeway and Starwood Hotels. His extensive first-hand knowledge of the industry and skills as a negotiator were developed while managing the licensing for Yves Saint Laurent of America and at DC Comic’s division of Warner Bros. He has helped many national companies and brands including Chef Boyardee, Evenflo and Kraft Foods reap the best possible return on their marketing investment.
Stu is currently in his 10th year as an adjunct professor at New York University, where he teaches a 3-credit course on brand Licensing. He has also served on the board of the Licensing Industry Merchandisers Association (LIMA) for 6 years. Early in his career Stu developed his analytical skills while working as a CPA at Arthur Andersen & Co. He is a graduate of Lehigh University and holds an MBA from Columbia Business School.Back