[NEW YORK, May 22, 2017] –Perfetti Van Melle, the fourth largest confectionary Group in the world, has named New York based, Seltzer Licensing Group to lead their Airheads® licensing program and extend its iconic brand into new product categories at retail.
Seltzer Licensing Group will work closely with the Airheads teams to identify and secure additional licensing partners across multiple categories including foods, beverage, lifestyle, housewares and others.
This fruity, chewy candy is made in America (Kentucky) and is one of the most widely known and loved candy products in America.
“This strong candy brand has tremendous brand recognition and consumer loyalty. We’ve known the Airheads brands and executive team for many years and are excited to work them," says Stu Seltzer, president of Seltzer Licensing Group.
“Our ‘Playfully delicious’ Airheads brand continues to grow and resonate with consumers of all ages. We are excited to work with the Seltzer Licensing team’s high level of expertise and look forward to a successful partnership,” says Christine Cool, Licensing Area manager.
About Seltzer Licensing Group
Seltzer Licensing Group, www.SeltzerLicensing.com, is a full service global brand licensing agency and marketing consulting firm founded in 1998 and based in New York City focusing on revenue growth for its clients through strategic partnerships. Their services include creation and implementation of licensing strategic plans; acquisition of licenses; evaluation of current licensing programs; market entry analysis, brand valuation and other executions of brand extension strategies. Seltzer Licensing Group currently represents, among others, The Scotts Miracle-Gro Company, Del Monte, Prestige Brands, American Red Cross, and Unilever (representing Good Humor, Popsicle, Breyers, Klondike and Suave). Other past and current clients include Fortune 500 manufacturers, national non-profits, leading retailers, and global hospitality companies.
About PERFETTI VAN MELLE and Airheads
Perfetti Van Melle, the fourth largest confectionary Group in the world, is a privately owned company producing and distributing candies and chewing gum in 150 countries across the world. Several of its brands such as Mentos®, Airheads®, Chupa Chups®, Frisk®, Fruittella®, Alpenliebe®, Golia®, Happydent®, Vivident®, Big Babol® and Smint®, are enjoyed throughout the five continents. In addition, Perfetti Van Melle develops successful sweet and fresh licensing programs, both for lifestyle oriented products as in the food and beverage categories, with some of its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.