Drawing upon the collective strengths of your brand and our experienced and proven staff, we help you navigate through all the twists and turns of structuring and executing a successful licensing program. Our goal is to simplify the ever-changing and increasingly competitive world of brand licensing with the following key processes that are too often overlooked:
Strategic Licensing Plan Creation
Our proprietary methodology that analyzes your brand’s licensing potential in relation to the competitive landscape and current retailer environment. The end result includes recommendations on categories, licensing partners and projected royalty revenue income.
Strategic Partner Identification and Analysis
Seltzer Licensing Group’s proprietary Partner Identification and Analysis Process (PIAP) utilizes a full analysis of the potential partner’s current customers, brand footprint, culture, financial strength, and alliance history to identify appropriate strategic partner(s) to meet your licensing goals. Through this process, brands find stronger alliance potential and better assurances of success.
Securing Right Partners
Behind every good partnership, there is a good relationship. Seltzer Licensing Group’s industry expertise transcends the deal itself to create the relationships that breed success. For our clients, we provide seamless, turn-key solutions to securing the partner, including contacting the “real” decision makers and presenting the opportunity on your behalf. We take the program through negotiations and deliver a signed agreement.
Licensing Impression Valuation
This report delivers the answer to the big question executives have been asking for years: “What is the value of my licensing program beyond the royalty revenue income?” Our proprietary methodology measures your licensing program in terms of brand impressions and delivers a reliable dollar equivalent.
Brand Valuation Services
With CPAs on staff that can assess the true market value of your property, we provide valuation services for your intellectual properties. Our methodology ensures a fair and reasonable value for your property.
Licensing Alliance Audit
Seltzer Licensing Group conducts a complete assessment of your company’s current licensing activity. This exercise has proven value in allowing companies to more thoroughly understand their existins alliances & partnerships in order to better plan for future licensing success.