The perfect balance. The right licensing arrangement brings an upside to both the licensor and the licensee and drives exponential benefits for everyone.
Increases revenue via royalty-based sales
- Increases brand awareness and creates more touchpoints with consumers
- Supports core product sales by increasing overall “brand-width”
- Protects the trademark by locking-down extensions to provide stability within a product line.
- Helps spike sales by matching simpatico partners in creative ways
- Leverages the value in marquee brands to provide a sustainable competitive advantage
- Adds credibility to a product or service
- Increases sell-in and opens new retail opportunities
- Provides greater relevance – and reach – within a new customer demographic