A specialist in brand licensing, partnership marketing, and strategic alliances, Stuart is an expert in analyzing, crafting, and securing partners for clients such as Unilever, Safeway and Starwood Hotels. His extensive first-hand knowledge of the industry and skills as a negotiator were developed while managing the licensing for Yves Saint Laurent of America and at DC Comic’s division of Warner Bros. He has helped many national companies and brands including Chef Boyardee, Evenflo and Kraft Foods reap the best possible return on their marketing investment.
Stu is in his 8th year as an adjunct professor at New York University, where he teaches a 3-credit course on brand Licensing. He has also served on the board of the Licensing Industry Merchandisers Association (LIMA) for six years. Early in his career Stuart honed his analytical ability while working as a CPA at Arthur Andersen & Co. He is a graduate of Lehigh University and holds an MBA from Columbia Business School.